K/H WEBSITE & REBRAND
Revamping Our Digital Presence: A UX/UI Success Story
Our website is our front doorstep, the cover of our book, and the firmness of our handshake. It's the first impression we make, and sets the stage from the moment a consumer Googles us.
In May of 2022, we embarked on a journey to launch a rebranded website. The challenge? Our previous site lacked a cohesive UX, UI, and content strategy, making it more like an antique shop—filled with treasures but overwhelming to navigate.
Defining Our Content Pillars
The process began by defining our core content pillars as an agency. We asked ourselves: how do we create content that truly reflects who we are, what we do, and why we're unique?
Collaborating closely with executive leadership, we identified five core pillars designed to showcase the breadth and depth of our agency's capabilities and culture.
Strategic Content Positioning and UX/UI Development
Next, we focused on how to strategically position this content on our website. Our approach included:
Conducting extensive user research and stakeholder interviews to gather insights and identify key pain points.
Implementing rigorous A/B testing to optimize user flow and enhance the overall user experience.
Developing a comprehensive end-to-end UX/UI strategy that prioritized usability, accessibility, and aesthetic appeal.
The result is a digital experience that not only embodies our brand ethos, but also significantly enhances user engagement and satisfaction (more on that in a moment).
Collaborative Execution and Results
Through this project, we worked closely with design, project management, and research to make sure all recommendations and optimizations were rooted in data.
Ultimately, we landed on the design style and user-experience you can see (a small preview of) in the photos to the right. The new design not only reflects our brand ethos but also provides a seamless and intuitive user journey.
Upon landing on our website, you’re immediately hit with our brand ethos: Your Moment Is Waiting. This message sets the tone for a user-centric experience that resonates with our audience.
From there, you’re prompted to navigate to one of our primary pages: Our Work, About Us, Services, Jobs, Insights, Contact. Each page is meticulously designed to guide users effortlessly, ensuring they find the information they need quickly and efficiently. Our data-driven approach to UX/UI design resulted in a 32% increase in user engagement and a 24% decrease in bounce rates.
Additionally, I spearheaded the implementation of best practices in accessibility and mobile optimization, ensuring our website is inclusive and user-friendly across all devices. This project not only allowed me to sharpen my expertise in UX/UI design, but also, proved a worthy challenge in testing my ability to lead cross-functional teams and deliver impactful digital solutions.
